Thursday, December 21, 2006

Branded

I don't know why but I felt compelled to blog this. I checked my e-mail this morning and found two items from Club Monaco (sniff, the only people who e-mail these days are my friends simply because I give them money). One note was about last minute gifts (I balk at your $20 fig candle a la box CM!) but it was the other one that gave me pause.



Club Monaco celebrates Boxing Day with a special gift with purchase. Shop at any Club Monaco store in Canada on December 26 and receive a bottle of SEI Water. This water is refreshing, chic and only available while supplies last.

The promo is, come to our over-hyped-we're-the-place-to-be Boxing Day sale, buy something that we are still over-charging you for, and we will give you an exclusive bottle of designer water for free.

Okay! December 26, Christmas is OVER, bye-bye themes of charity, good-will, giving to less fortunate, humbleness and thoughtfulness, let's thank our loyal customers by giving them a free bottle of H2O so that they can go back to feeling like the superior upper class stars they are. On the one hand I applaud the marketing department for finding a new way to stroke their targets (I really think it's on the mark), but on the other hand I'm going, if this is where I shop and what I identify with, yuck. Can I not be fashionable without being selfish?! I doubt it.

3 comments:

Bob said...

My flat rate is $2 an e-mail. Non-negotiable. If that doesn't suit you then this might help.

Meh, it's retail. What do you expect?

Vince said...

I do $1 / blog comment. I'll keep a tab for you.

Anonymous said...

Awesome, it's cheaper to get e-mails from you than buy you drinks. Although if I get you drunk you might reveal more than you would in an e-mail ;)